FACTS

Start date

January 2025

Duration

3.5 hours per session, sessions are spread over 6 months

Fee

€ 195 per session

SOLD OUT! € 995 for 7 MASTERSKILLS (2 sessions free) including ‘Workbook Storytelling’ and ‘Say it well’ by Terry Suzplat, White House speechwriter for Barack Obama and others

Admission

No additional requirements

Format, location

Stories and insights from international case studies and (scientific) literature. Every training also shows you how to use smart and pragmatic Artificial Intelligence applications.

Host

Base Academy BV

Master the Art of Inspiring and Impactful Leadership

“Mastering a skill isn’t about memorizing facts or formulas; it’s about understanding the principles behind them and applying that knowledge in practice.”

Base Academy’s ‘Changemakers 2025’ MASTERSKILLS program equips you with powerful tools to lead and communicate with confidence and conviction.

Learn from Leading Experts
Starting in January 2025, our program consists of 7 immersive sessions led by top trainers, experts, and guest speakers.

Develop Practical Leadership Skills
Anja Verheij-Köllmann and Saskia Dejonghe, founders of Base Academy, focus each MASTERSKILL session on a specific topic, sharing real-world stories, insights, and cutting-edge AI techniques.

Gain New Perspectives
Our sessions cover a broad range of essential topics: 

  • Crafting a unique message: How do you discover your voice and tell your story?
  • Building emotional connections: How do you engage and move your audience?
  • Delivering impactful speeches: What makes a speech resonate? Where do you begin, how do you end, and how do you write without relying on slides
  • Leveraging artificial intelligence: How can AI enhance communication? What are the best ways to navigate and use AI tools?

Who Should Attend
MASTERSKILLS is designed for current and aspiring leaders, as well as professionals in communication, reputation management, and change leadership. Our program blends theory with real-world experience and practical AI applications, offering valuable insights for anyone eager to explore the powerful layers of storytelling, messaging, and visual communication.

Programme

Masterskill 1: The art of Storytelling – the 50-25-25 rule

How do you find your voice and story? What makes your story unique? How do you engage your audience? The 50-25-25 rule.

Speakers: Saskia Dejonghe (founder Base Academy) and Truus Huisman (Unilever and Ikea Foundation)

Date:  Wednesday 29 January 2025, 13.00 – 16.30 hrs.
Location: Uhu productions, Utrecht

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SOLD OUT! Masterskill 2: Speech writing – Ignite sparks for change.

In this session, we draw on insights from President Obama’s speechwriters and Dutch theatre scriptwriting techniques. Learn how to construct a compelling narrative in your speech: where to begin, how to build a captivating plot, and how to engage your audience in a way that makes them think and reach their own conclusions. Discover the tools to ignite sparks for positive change and leave a lasting impact.

Speakers: Erris van Ginkel (director, copywriter, scriptwriter) and Anja Verheij- Köllmann (founder Base Academy)

Date: Wednesday 26 February 2025, 13.00 – 16.30 hrs.
Location: Stichting Kikid, Haarlem

SOLD OUT

Masterskill 3: Presenting – move your audience

How do you walk the stage? How do you move your audience? Using experiences from various CEO’s and leaders across the world, we hand you practical, ready-to-use guidance. We also use lessons from theatre performances. Director and scriptwriter Erris van Ginkel will show you, how actors learn, move and perform.

Speakers: Saskia Dejonghe and Erris van Ginkel (director, copywriter, scriptwriter).

Date: Wednesday 5 March 2025, 13.00 – 16.30 hrs.
Location: Het Amsterdams Theaterhuis, Amsterdam

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SOLD OUT! Masterskill 4: Social media – the power of design

What’s the best way to find your online voice? How do you build a social media campaign? What effect do photos or other images have? How to use Artificial Intelligence in your social media strategy?

Speakers: Niels Wille (social media expert) and Bas Mulder (senior designer and artist)

Date: Wednesday 19 March 2025, 13.00 – 16.30 hrs.
Location: Stichting Kikid, Haarlem

SOLD OUT

Masterskill 5: Media training – dealing with tough questions

How should you deal with the press? How do you react in front of the TV camera or in a radio studio? How can you make sure your message sticks?

Speakers: Anja Verheij, Bert Regeer (former editor of NRC Handelsblad, former Shell and Havenbedrijf) and Tim Botter (camera and podcast)

Date: Wednesday 9 April 2025, 13.00 – 16.30 hrs.
Location: Uhu productions, Utrecht

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SOLD OUT! Masterskill 6: The Art of Persuasion – Mastering Debating Techniques

How do you effectively influence others? This session covers key techniques like framing, flagging, and the art of debate, drawing on lessons from American elections. You’ll explore how to navigate debates where collaboration between multiple parties is essential for progress. We’ll dive into negotiation skills, with a focus on achieving compromise. In debates, there are winners and losers—but in successful negotiations, everyone wins.

Speakers:  Anja Verheij- Köllmann and guest speakers Tracey Ann Collins and Scott Hardy from Saco, Maine USA

Date: Wednesday 23 April 2025, 13.00 – 16.30 hrs.
Location: Middelie, Black Label Recording Studios

Sold OUT

Masterskill 7: Artificial intelligence –  beyond the hype

How do you become future-proof, both as a communicator and leader? How do you deploy ChatGPT and other AI tools? This class focuses on the impact, benefits and dangers of Artificial Intelligence and the implications for the way we learn, create and communicate.

Speakers: Saskia Dejonghe, Anja Verheij – Köllmann and guest speaker

Date: Wednesday 7 May 2025, 13.00 – 16.30 hrs.
Location: Uhu productions, Rotsoord 3a, Utrecht

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To register for one or more MASTERSKILLS, just click the button:

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Contact

For more information about ‘Changemakers 2025’? please contact Luka Paul Vethake: academy@baseconsulting.com

See also

baseacademy.world
baseconsulting.com

Locations and partners:

uhuproductions.com
kikid.nl
We organize two MASTERSKILLS on the location of our NGO partner KiKiD:
KiKiD develops projects aimed at engaging young people with themes that are important to them. The name “KiKiD” stands for Ki (or qi) = breath, life force, vital energy or spiritual energy + child. Together it means: empowering children.