Managing the Stakeholder Cacophony

Jean-François Cancel
stakeholder management expert

Jean-François Cancel is professor at lyon university and outspoken expert in public relation and stakeholder management. 

  • Diffuse set of stakeholders whose interests are not mutual
  • Hard to align and make stakeholders commit to a unifying direction
  • Reflect on purpose: how can you leverage societal impact?
  • Get your stories straight: why are you doing this, to what ends?
  • Bringing order and consistency: Create a stakeholder map
Reading time: ~2min
Diverse stakeholder management can be tricky, especially if the stakes and expectations collide with each other. Perhaps you’re currently trying to figure out how to bring order to your stakeholders and how to let their interests orbit around the objectives and direction of your company.
To enable you to identify relevant stakeholders, prioritize interests and unite them all under one purpose, here are a few starting points that you can consider while creating your stakeholder management plan and approach.

1 Identify Meaningful Causes and Values

  • Begin by identifying societal issues or causes that align with your personal values or your organization’s mission. Consider what you or your organization genuinely care about and where you can make a positive impact.
  • Research and understand the root causes of the issues you’re interested in. This will help you develop a deeper understanding of the challenges and potential solutions, enabling you to contribute more effectively.

2 Integrate Purpose into Your Actions

  • For Individuals: Incorporate your chosen societal purpose into your daily life and decision-making. This could involve volunteering, donating to relevant organizations, or simply raising awareness about the cause through your social platforms.
  • For Organizations: Infuse your purpose into your company culture, operations, and products/services. Develop strategies that align your business goals with societal impact. For instance, consider adopting sustainable practices, supporting local communities, or donating a portion of profits to relevant causes.

3 Collaborate and Engage

  • Forge partnerships with like-minded individuals, organizations, and communities to amplify your impact. Collaborative efforts can pool resources, expertise, and networks to drive meaningful change.
  • Engage your audience or stakeholders in your purpose-driven initiatives. Communicate transparently about your efforts, progress, and impact. This can foster a sense of shared purpose and attract more people to support your cause.

Remember that leveraging societal purpose is a long-term commitment, and authenticity is crucial. Whether you’re an individual or an organization, your actions should genuinely reflect your dedication to making a positive impact on society. By following these tips, you can create a meaningful and sustainable approach to societal purpose.

In for a challenge? Then our Connect2Lead program might be exactly what you’re looking for! Discover your personal drive, set impact goals for 2030, 2040 and 2050, identify, map and mobilize your stakeholders and get connected with impactful organizations from around the world!

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