Section 1: Introduction and data controller

At Base Academy, we are committed to protecting your privacy and safeguarding your personal data. This Privacy Statement explains how we collect, use, and disclose your personal data when you use our website, (the “website”), and our services.

Data Controller: Base Academy is the data controller responsible for your personal data collected through the Site and our services. Our contact details are: Base Academy, Middelie 67, 1472GS Middelie The Netherlands. Email: 

When it comes to privacy, we do as we would like to be treated ourselves. We  collect personal data from you and make sure that they are properly protected. If we would contact you, you would always find an easy way to unsubscribe at any time.

Yet, legally speaking, that’s not enough. Please find our complete privacy policy below. If you have any questions about this, you can always email us at


Section 2: Personal data at registration
If you register for one of our products or services, we will ask you for some strictly necessary data to deliver the best service possible. Below you will find an overview of the personal data we need and why:

  • First and last name: So we know who participates in the program or event. And to make sure that you are not a robot.
  • E-mail: This is where we send you information on how to participate online or live. It also allows us to send extra material after the event, so you learn even more.
  • Postal address: This will only be used in case of physical bonus material like books or suprise boxes as part of the program or event. 
  • Company name: We will use this information to add to your personalized badge when you participate in programs or events.
  • Mobile phone number: Only for emergencies and for last-minute alerts in case you have indicated to receive them by phone.
  • Participation history: We keep track of where you’ve been so we can inform you about new products or services that could inspire you.

Furthermore, we mainly save your billing data so you don’t have to insert that every time you register.

We also use your details for the following:

  • Customer services: So that we can reach and address you properly when you contact us through phone, email (see contact details) or chat.
  • Newsletters: At Base Academy our motto is ‘Share Wisdom’ and the content we share in our newsletters aims to be directly applicable to your day-to-day leadership activities. You can unsubscribe with one click under every newsletter.
  • Reviews: We use them in two ways: to inspire others and to keep us sharp. We really appreciate reviews, as shared experiences allows other people to understand what to expect and get inspired to explore our products and services. We always ask for your consent before we publish them, and appreciate your input for our own learning and growth.

We collect this information when you:

  • Fill out a contact form on our Site
  • Sign up for our newsletter
  • Register for one of our programs or events
  • Purchase one of our products or services


Section 3: Purpose and legal bases for processing your personal data

We process your personal data for the following purposes:

  • To provide you with our services
  • To communicate with you about our products and services
  • To send you our newsletter and other marketing communications (with your consent)
  • To process your payment (if applicable)
  • To improve our website and services
  • To comply with our legal obligations

We process your personal data based on the following legal bases:

  • Contractual necessity: When processing your personal data is necessary for the performance of a contract between you and us, such as providing you with our services or processing your payment.
  • Legitimate interests: When processing your personal data is necessary for our legitimate interests, such as communicating with you about our products and services, or improving our website and services.
  • Consent: When processing your personal data requires your consent, such as sending you our newsletter and other marketing communications.

To exercise your rights, please contact us using the contact details provided in section 1.


Section 4: Third parties
Your personal data will only be shared with third parties for activities that are strictly necessary as part of our products or services. And if we have to do so (for example, to have name badges printed), all exchange is completely privacy-proof. Both internally – between employees – and externally – with suppliers – agreements include guarantee of confidentiality.

Disclosure of your personal data
We may disclose your personal data to the following third parties:

  • Service providers: We may share your personal data with third-party service providers who help us provide our services, such as hosting providers, payment processors, and email service providers.
  • Legal authorities: We may disclose your personal data to legal authorities if required by law or if we believe that such disclosure is necessary to protect our rights, your safety, or the safety of others.


Section 5: Retention period
We have a very clear rule about this: we will not keep your data any longer than you wish. The retention period depends on the purpose for which we received or collected the data and any legal obligations. When purchasing our products or services, you will also receive – if you wish – tips about similar products and services. But if you don’t want to, just unsubscribe with one click and your data will be deleted. If you have any questions about this, please contact us at


Section 6: View your personal data
We offer you the opportunity to review, change or delete any personal information you have provided to us. Please send an email to with a request to view, change, transfer or delete your personal data. Sometimes we need to keep certain invoice data for the tax authorities, but we have an advanced system to anonymise the data.

If you think we are not doing this properly, we kindly ask you to let us know. If you still think we deserve a scolding, you can file a complaint with the national supervisory authority, the Netherlands Personal Data Authority. More specifically, your rights include:

  • Right to access: You have the right to access your personal data that we hold about you.
  • Right to rectification: You have the right to request that we correct any inaccuracies in your personal data.
  • Right to erasure: You have the right to request that we delete your personal data in certain circumstances.
  • Right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
  • Right to object: You have the right to object to the processing of your personal data in certain circumstances.
  • Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.

To exercise your rights, please contact us using the contact details provided in section 1.


Section 7: Securing personal data
As user of our products and services, you are the future of Base Academy. To protect your personal data we have taken the following measures:

  • Servers and devices of our employees are equipped with up-to-date security software, such as a virus scanner and firewall.
  • We only work with professional suppliers (YourHosting for our e-mail database, Klaviyo for our administration, Events Calendar and Events Tickets for our registrations) who take data security very serious.
  • We send your data only via secure internet connections (SSL, reCAPTCHA).
  • All our employees who have access to personal data are trained to handle your data with confidentiality and care. 


Section 8: Changes, questions and feedback
We regularly check that we comply with legislation on privacy policies. If you have any questions about this privacy policy, please contact us at:

Base Academy

Last updated: 14 April 2023