social media influencing

Leadership on social media is important because it offers a direct and immediate way to communicate with large audiences and shape public opinion.

By effectively utilizing social media platforms, leaders can establish a strong online presence, connect with followers, share their message, and engage in public discourse. This can help build credibility, establish thought leadership, and shape public opinion on important issues. Additionally, social media can offer opportunities for leaders to mobilize support for causes, raise awareness on key issues, and cultivate a loyal following.


Date & time

According to your preferences — we'll touch base after registration!


€299,00 per person (excl. 21% VAT)


English, Dutch


2 hours Zoom session + own work on materials


Niels Wille, Anja-Verheij-Köllmann


LukaVethake (

At a glance:


Efficient networking:

Learn techniques and routines to network with internal and external stakeholders.


Personal branding:

How do you show up on social media and which channels should you use? What is your target audience and how can you reach them effectively using diverse content formats?


Thought leadership:

How do you position yourself as a subject matter expert? Which formats are useful? How do you manage and plan content that is relevant to your target audience?

niels wille
lead trainer

anja verheij-köllmann
lead trainer


If you're always trying to be normal,

you will never know how amazing you can be.

Maya Angelou / Acitivist and writer


Russell Dunn

"There are a multitude of trainers and content experts around, but very few are truly able to transfer that knowledge effectively. The Base team has that ability in abundance and delivers in a way that is both engaging and fun. Their enthusiasm, energy and expertise, combined with the effort they put into understanding the needs and culture of the client is the foundation to their success in creating and delivering learning that works."

Zabna Amer

"Saskia is a born leader: intuitive by nature, professional, and constantly attuned to others' feelings. In a group setting, she is able to anticipate the needs of the group and each member, and is able to positively influence a wide audience. She is a strong believer in personal development and is always willing to show you how to raise the bar. Working with Saskia improved my learning journey."

Helène Erftemeijer

"Still benefiting from your inspirational storytelling workshop. Big ideas are growing and number of fans increasing. Putting your personal tips into daily practice helps us to make extra miles!"

Chris Worp

Hans de Jong

"Anja has a rarely found combination of high professionalism and seemingly unconstrained energy and drive. She is creative, fast and adapts quickly to unexpected situations maintaining her calm and professional composure. I strongly recommend her."

Ruzaliya Zainutdinova

"Saskia provided a lively training on consulting services, public presentation, and public speaking skills during my master’s program on International Communication Management at the Hague University of Applied Sciences. It was an eye-opening experience to learn from such a professional. Saskia is coaching in a clear, understandable, and easy way. I recommend her master classes to anyone who wants to master such skills within a short period of time."

Jacqueline Gearhart

"Anja is one of the best lecturers I have had the pleasure of studying under. She offers expertise in reputation management, intercultural communication, and leadership development through training initiatives and applicable techniques. I highly recommend her not merely as a student but to anyone who wants to enhance their communication skills. Her expertise is invaluable, allowing you to retain the information taught long after your time with her has ended."

Saskia Hofman

"They are great trainers, facilitators and coaches. The storytelling workshop was very inspiring, hands on, refreshing and sparkling because of the trainers."

Roger Karner

"I did work with Saskia in 2016 to further improve my communication skills, especially on stage, talking to a big audience. She is super motivating and clear on instructions how to improve and create a even bigger impact. Most impressive to me has been her ability to provide me feedback on videos of mine in german language - which she do not speak, but her feedback was spot on and I could learn and improve. Thank you Saskia and all the best, Roger"

Ingrid Balogh

"Whatever they do, they do it in a big way. The energy and vitality of their presence take you to places you have not been before. With the way they are, naturally and creatively, Saskia and Anja have a huge capacity to inspire and support people into manifesting their bigger self and bigger purpose. If you want to work with someone who has no fear of stepping into the unknown, who is able to dance with joy on a single rope 20 meters above ground, who disrupts the status quo with ease and grace for the sake of the vision she has for you, who will challenge you to step up in every possible way and has the capacity to hold you in your journey, Saskia and Anja are your best choice!"

more for you:


Media Training


Learn how to show up in TV or radio interviews as a leader and convey your messages effectively.




Learn how to use your voice and body to present with conviction and in your unique style!


Discover your authentic leadership style based on strengths, limitations, drivers, aspirations and values.

Leadership development program



Become a first-time leader: ace your first management job with basic people skills.

Leadership development program



Become an engaging leader: evoke impactful change with your stories.

Leadership development program



Become an impactful leader: excel at stakeholder management and create impact.